As usual, one of the few times advertising agents come up with an idea that's actually funny, the public is outraged. Actually, as is typically the case, only one, whiney consumer complaint was enough to pull the plug on this campaign.
Now, I'm on record as advocating that all billboards be burned to the ground and their creators subjected to demoralizing community service of some kind (I hear cleanup at the SPCA works pretty well). But look, if we can't make fun of dizzy religious nuts who off themselves because Simon Says, who CAN we make fun of?
Ah, well. The only thing better than an ad campaign that fails is an ad campaign that explodes like the Hindenburg, in my opinion.
The story, courtesy of G.K. McAbee, is here.