Thursday, February 24, 2011

This Ain't Yer Daddy's JC Penny Logo

JC Penny reveals it's new logo. Behold:

Stop the presses! Wow. Why such a lifeless, boring, limp excuse for a logo, you ask? Because it was  “endorsed by thousands of consumers through extensive research”. In other words, the typical results of democracy in action.

The logo was designed by a third year graphic design student, which tells us A: that JC Penny paid very little for it, and B: it takes three years of training to learn to design something dull enough to appeal to JC Penny.

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