Tuesday, January 18, 2011

Truth in Advertising

While enjoying one of my many visits to a doctor's office, I discovered Spartanburg Today, a throwaway adzine that has become my new favorite publication. Nothing else I've seen better captures the true horror of Sparkle City in all it's full-color glory.

Take, for example, this ad for Ike's, a local institution long beloved by crooked politicians looking to mingle with the Southern vote. I ask you, does anything make a meal look more appealing than styrofoam plates? How about backing a truck over the food a few times before shooting the photos? Look delicious? Hey, if that award-winning logo is too tough to figure out, you better not bother with the menu. Just tell Skeeter you's hongry.

1 comment:

  1. Ashley, can you please save me a pile of Spartanburg Today issues for the next time we see you? I'm dying to get a first hand look at these.